How Gift Giving Helps Build Stronger Business Relationships

This entry was posted on November 19, 2012 – No Comments

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WHAT IS FUTURE GIFTING?

First, “future gifting” isn’t related to your plans to leave your riches to your loved ones after you’re gone.  Instead, it is the tool that enables you to build stronger business relationships, whether that’s with your clients of your employees. Specifically, future gifting allows you to schedule all of the gifts that you plan to send for an entire year in a single sitting.

So, if “Future Gifting” is the “how” we do it, the question remains, “What does it achieve and why should I care?”

WHO WOULD USE FUTURE GIFTING? AN EXAMPLE FROM A CPA

Before founding GiftsOnTime.com with his son, Ron Orleans, our CEO, was a Certified Public Accountant.  In fact, he was a partner and director of marketing at a large, Boston-based CPA firm.  During his 40+ year career, Ron realized that to stand out as a service provider he needed to have strong relationships with his clients.

Why?  Because he knew that his business would grow through word of mouth referrals from his existing clients.  The problem, however, is that word of mouth is not easy to control!  He also knew that traditional marketing tactics such as newsletters, tax planning guides, and e-mail marketing were largely considered, “White Noise.”  So his challenge was to find a way to market his services to existing customers in a way that built stronger client relationships in a targeted, time and cost-controlled manner.  His solution was gift giving on significant client occasions.

HOW DOES FUTURE GIFTING HELP BUILD STRONGER RELATIONSHIPS?

For any service provider – CPAs, Lawyers, and Financial Advisors alike – time is their commodity, it’s what they sell.  So acts of client appreciation (such as gift giving), which are done with the goal of driving new, or repeat business often fall by the wayside.   

The truth is that for service providers, the best marketing strategies are the ones that:

(1) Take the least amount of time to implement,

(2) Allow for a very targeted approach, and

(3) Offer clear cost-control capabilities…

all of which is done for the purpose of strengthening existing client relationships.  Because almost any service provider knows that their next piece of business is either going to come from an existing client or a new word of mouth referral from an existing client.  So you have to effectively market to your existing clients to be… effective!

THE INNOVATION: A NEW MARKETING TOOL THAT SAVES YOU MORE TIME

This is where GiftsOnTime.com fits in.  Our web-based   platform    simply makes gift-giving easy.  It was designed to allow service providers to strengthen the client bond without sacrificing their precious time because it combines a basic contact management system with an e-commerce platform.  This idea is at the heart of our Future Gifting Technology.

In practice, anyone with a client base only has to upload their clients’ basic contact information (name and mailing address), select the occasions on which they want to send gifts for their clients, select the gifts associated with those occasions, and submit their order for the ENTIRE CALENDAR YEAR.  But, as we evolved, we also realized that the product’s application didn’t stop with service providers – it can also be used by anyone who wants to implement a simpler employee appreciation solution.

Our Future Gifting technology takes care of the rest. The best part is that the setup process typically requires less than an hour… and it’s free to use.   

So, that’s a little bit about us.  That’s the story behind GiftsOnTime.com.

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