It’s that time of year again…Do you need a jump-start on writing sales goals to submit to your new manager (or the old one)? Here’s an outline to get you started:
Step One: When you work in sales, you start the New Year with a clean slate and view the new sales year as an opportunity for improvement. List your sales goals and be specific. You may set a goal of increasing your yearly sales by $20,000 or increasing your number of clients by the end of the sales year. Write out your goals and post your goals on the wall to keep you inspired.
Step Two: Break your larger goals into mini-goals. If your primary objective is an additional $20,000 in sales, plan to achieve this goal over the course of 12 months. For example, you could increase monthly sales by at least $1,600 to reach your main goal. Create a timeline for reaching milestones. Write out each month and identify what you hope to accomplish before the month ends. Plan to achieve half of your sales goals by mid-year, or establish quarterly goals.
Step Three: Write down the steps needed to achieve your goals. Create a list of current sales tactics and then brainstorm new ways to improve your sales. Spend a couple of hours each day or week cold calling news businesses, pass out your business cards or brochures, follow up on previous interest or work a few extra hours each week.
Step Four: Keep a record of your progress. Refer to your timeline at the end of each month and put a check next to each completed item or accomplishment. Make adjustments to next month’s goals as needed. For example, if your monthly sales were $200 less than your target, increase the next month’s goal by $200 to compensate for the shortfall.
Now its time to get working on developing your plan. And don’t forget to reward your best customers with a gift fromGiftsOnTime.com!
For your, “most desired,” prospects, build a simple landing page that’s customized just for your prospect – provide them with an introduction, tools, resources, and information that are all relevant to their needs and shows them you understand their business. See how to do it here: How to Create a Landing Page.
Comment on their company’s blog, answer their questions on LinkedIn (see -> “More”, “Answers”), and follow them through Twitter. You might be surprised how much feedback you get, and it’s not always about selling – it’s about staying top of mind. Learn more here: How To Use LinkedIn Answers.
Set up RSS feeds and News Alerts for your prospects (either company’s name or individual’s name) – these are simple opportunities to stay in touch and recognize significant events for your prospects. Google Alerts is a pretty easy and effective tool that we use.
Sending gifts, for example, on key occasions such as business anniversaries, deal closings, proposal meetings, etc. will help you stand out. Remember – when you send a gift, you create a reciprocal emotional bond between the giver and the recipient that will strengthen your business relationship. See how we did it here: How to Run an Effective Gift Giving Campaign.
Wondering about existing clients and customers? Click here to download our free eBook to learn more about our thoughts on building stonger client relationships: http://giftsontime.com/resources.php